Category: Featured

Dear MDT: There are about a million and one different marketing automation platforms. How do I know which one to choose?
Dear MDT: There are about a million and one different marketing automation platforms. How do I know which one to choose?

Dear MDT: there are about a million and one different marketing automation platforms. How do I know which one to choose? If it feels Read More »

Dear MDT: Our marketing automation software can only deploy emails.  Are text messages critical enough to consider switching to a different platform?
Dear MDT: Our marketing automation software can only deploy emails. Are text messages critical enough to consider switching to a different platform?

Dear MDT: Our marketing automation software can only deploy emails. Are text messages critical enough to consider switching to a different platform? If your Read More »

Dear MDT – Episode 3: Will Text Message Marketing Land Me in Prison?
Dear MDT – Episode 3: Will Text Message Marketing Land Me in Prison?

Dear MDT: Will my text message marketing campaign land me in prison? Probably won’t end up in prison because of text messaging marketing, but Read More »

Dear MDT – Episode 2: How Do I Know if This Campaign is Working?
Dear MDT – Episode 2: How Do I Know if This Campaign is Working?

Dear MDT: I built a customer journey campaign. How the hell do I know if this thing is actually working? There’s really only one Read More »

Breaking Up is Hard Part 2: moving to a new agency
Breaking Up is Hard Part 2: moving to a new agency

what to do with your digital baggage. You’re moving on to a new agency. The breakup was professional and positive, but there’s still a Read More »

How Handwritten Cards Increased Inquiry Conversion Rates by 180%
How Handwritten Cards Increased Inquiry Conversion Rates by 180%

Increasing conversion rates is one of the biggest challenges for any marketing campaign to achieve. Your ad or promo piece may be trendy and Read More »

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