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Call Tracking & Management:

tracking, management, and validation for inbound admissions inquiries 

Do you know which campaigns are driving your inbound calls? What about your team’s customer service abilities or the effectiveness of the messaging they are using? Get in the know with call monitoring.

group of colleagues working on call tracking

Call Tracking & Management:

tracking, management, and validation for inbound admissions inquiries 

Do you know which campaigns are driving your inbound calls? What about your team customer service abilities or the effectiveness of the messaging they are using? Get in the know with call monitoring.

learn the value of every call

Make informed decisions regarding your marketing strategy by analyzing your inbound call data with a live call monitor. 

Click on the features below to learn how call monitoring enhances your quality control process for your high potential inquiries.

live person!

detailed notes & reports

inquiry potential

customer service

team training

campaign performance

customize it!

live person!

detailed notes & reports

inquiry potential

customer service

team training

campaign performance

customize it!

Capture the valuable insight from real people in an easy-to-use dashboard available 24-7.

back up your strategy and make informed decisions based on your call data

why call tracking & monitoring?

improved customer service

Detailed notes and comprehensive reporting offer valuable insight into the management of the inbound inquiries, the quality of the information, and the availability to reach the right person.

consistent messaging

Ensure compliance, maintain best practices for engagement, and reinforces branding with a consistent messaging across all campuses.

performance tracking

Track a campaign's ability to drive quality phone inquiries and make strategic decisions based on data.

visual proof in real-time on an
intuitive cloud-based dashboard

Images of a computer and tablet screen with call tracking pages

visual proof in real-time on an
intuitive cloud-based dashboard

Images of a computer and tablet screen with call tracking pages

make informed decisions.

Start utilizing your inbound call data today.

Live Person!

A call monitor:

  • records and listens to every call
  • transcribes each call
    • name of caller
    • name of rep
    • categorizes inquiry potential

All with a live person

Detailed notes & reports

Every call with talk time has detailed notes written to include key conversation points; who answered, transferred to, caller’s intent, etc.

Information collected is databased, searchable, and analyzable in reports with insight into:

Specific campus, originating campaign, time and date, callers’ phone number, duration, results, conversation notes.

Inquiry Potential

Gauge your admissions team’s performance on the calls that are truly inquiries for your institution and capture more about each inquiry.

How did they find your school?  What program are they interested in?  Where are they located?

Customer service

Learn what time your calls come in, how they are being handled, and whether or not your potential students were able to talk with an admissions rep through customized detailed reports.

Report information example: campus, campaign, time and date, callers’ number, duration of call, call results, and detailed notes.

Team Training

With detailed notes on every call you can observe how your team is executing your institution’s messaging, obtaining the inquiry’s information, and are they complying with regulations.

Campaign performance

Apply a trackable phone number (powered by ZTrac) to any marketing campaign or channel you want to generate an inbound call from. Information collected is databased, searchable, and analyzable in reports with insight into:

Specific campus, originating campaign, time and date, callers’ phone number, duration, results, conversation notes.

Giving you; details to back-up your strategy and make informed decisions based on data.

Customize it!

Activate any number of phone lines needed for any type of campaign.

Each phone line can be Geo-routed by billing area, zip code prompts, school’s menu options, or any customized programming required.

Each campus can be given a designated radius and if applicable, a national campus can be selected for any calls outside the radius.

inquiry potential

Gauge your admissions team’s performance on the calls that are truly inquiries for your institution and capture more about each inquiry.

How did they find your school?  What program are they interested in?  Where are they located?

detailed notes & reports

Every call with talk time has detailed notes written to include key conversation points; who answered, transferred to, caller’s intent, etc.

Information collected is databased, searchable, and analyzable in reports with insight into:

Specific campus, originating campaign, time and date, callers’ phone number, duration, results, conversation notes.

live person!

A call monitor:

  • records and listens to every call
  • transcribes each call
    • name of caller
    • name of rep
    • categorizes inquiry potential

All with a live person