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Enrollment Nurturing: Comparing With Competition

How Your College Stacks Up: A Deep Dive into Enrollment Strategy 

AIM Case Study

Boosting Enrollment Rates by 22%: An AIM Case Study Success

Samantha-explains-sales-and-marketing-alignment

Aligning Sales and Marketing for a Seamless Customer Journey

Man working using his laptop

Top 3 Marketing Priorities – Secret Shopping

LeadSquared-MDT-Partnership

LeadSquared and MDT Marketing Partner Up

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Choosing the Right Marketing Channels Outside Google

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Digital Ad Accounts Being Held Hostage?

Dear-MDT-episode-4

Marketing Automation – Do You Need Texting Capabilities

Dear-MDT-Episode-3

How to Navigate Automated Text Message Regulations

Dear-MDT-Episode-1

Set It and Forget It Syndrome Remedy

Image of a man sitting down with his left hand holding on his left side forehead and holding his phone with his right hand on his right ear with a text over the image showing stop the constant back and forth: want you should know before the file goes to print. By MDT's production manager, Gregory Cramer

Avoid Printing Mishaps: A Designer’s Guide to Prepping Files for Print

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Featured Articles

  • How Higher Ed Marketers Can Adapt for FCC’s New TCPA Rules

    How Higher Ed Marketers Can Adapt for FCC’s New TCPA Rules

    Ever feel like just when you’ve got everything figured out, the rules change? Well, you’re not alone. And that’s why on May 16, 2024, Career Education Colleges & Universities (CECU) hosted a webinar titled “Update on FCC’s Rule to Close the Lead Generator ‘Loophole’”. The session featured industry experts Mitch Talenfeld, President and CEO of…

  • Strategic SEO: A Catalyst for Effective Awareness Nurturing

    Strategic SEO: A Catalyst for Effective Awareness Nurturing

    Being able to attract and engage prospective students is like navigating a complex maze of digital noise from TikTok to the latest update on “Swelce”. That’s why having a Strategic SEO marketing plan is crucial to amplifying an institution’s awareness nurturing efforts throughout the student journey. With the right keywords, not only is the institution…

  • Best One-to-One Video Solutions to Boost Student Engagement in 2024

    Best One-to-One Video Solutions to Boost Student Engagement in 2024

    Explore top one-to-one video solutions for 2024. Learn how diverse video messaging types can boost student engagement in higher education settings.

Real Time Analytics Stare Down

Real-time Analytics: Guiding Data-Driven Awareness Nurturing Strategies 

Dear MDT: Is ‘real-time analytics’ just a higher ed marketing buzzword, or a must-have?  https://youtu.be/U3DDZvzD0tA In the ever-evolving landscape of higher education marketing, the buzz around real-time analytics is impossible…

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Don’t Flush Away Leads: Nurture Your Unconverted Inquiries

Dear MDT, Am I Flushing Money Down the Drain by Neglecting My Existing Unconverted Inquiries? https://youtu.be/Srjiqw-9RRA Many marketers are haunted by this very question. I won’t beat around the bush…

Two Co-workers working on data

Data Precision: The First Step in Nurturing Student Inquiries

Unlocking the potential of every inquiry and the prelude to effective nurturing In the digital age, where data reigns supreme, understanding and utilizing every piece of information is pivotal to…