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Enrollment Nurturing: Comparing With Competition

How Your College Stacks Up: A Deep Dive into Enrollment Strategy 

AIM Case Study

Boosting Enrollment Rates by 22%: An AIM Case Study Success

Samantha-explains-sales-and-marketing-alignment

Aligning Sales and Marketing for a Seamless Customer Journey

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Top 3 Marketing Priorities – Secret Shopping

LeadSquared-MDT-Partnership

LeadSquared and MDT Marketing Partner Up

MDT episode 8 Thumbnail

Choosing the Right Marketing Channels Outside Google

MDT-Episode-7 Thumbnail

Digital Ad Accounts Being Held Hostage?

Dear-MDT-episode-4

Marketing Automation – Do You Need Texting Capabilities

Dear-MDT-Episode-3

How to Navigate Automated Text Message Regulations

Dear-MDT-Episode-1

Set It and Forget It Syndrome Remedy

Image of a man sitting down with his left hand holding on his left side forehead and holding his phone with his right hand on his right ear with a text over the image showing stop the constant back and forth: want you should know before the file goes to print. By MDT's production manager, Gregory Cramer

Avoid Printing Mishaps: A Designer’s Guide to Prepping Files for Print

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Featured Articles

  • How Higher Ed Marketers Can Adapt for FCC’s New TCPA Rules

    How Higher Ed Marketers Can Adapt for FCC’s New TCPA Rules

    Ever feel like just when you’ve got everything figured out, the rules change? Well, you’re not alone. And that’s why on May 16, 2024, Career Education Colleges & Universities (CECU) hosted a webinar titled “Update on FCC’s Rule to Close the Lead Generator ‘Loophole’”. The session featured industry experts Mitch Talenfeld, President and CEO of…

  • Strategic SEO: A Catalyst for Effective Awareness Nurturing

    Strategic SEO: A Catalyst for Effective Awareness Nurturing

    Being able to attract and engage prospective students is like navigating a complex maze of digital noise from TikTok to the latest update on “Swelce”. That’s why having a Strategic SEO marketing plan is crucial to amplifying an institution’s awareness nurturing efforts throughout the student journey. With the right keywords, not only is the institution…

  • Best One-to-One Video Solutions to Boost Student Engagement in 2024

    Best One-to-One Video Solutions to Boost Student Engagement in 2024

    Explore top one-to-one video solutions for 2024. Learn how diverse video messaging types can boost student engagement in higher education settings.

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Pride and a Reinvigorated Sense of Purpose

I am at the Liaison Capitol Hill in Washington DC attending the Association of Private Sector College and Universities (APSCU) “2015 State of the Workforce Symposium.” This annual gathering of leaders in…

Image of two women looking at a flat monitor with a text over the image showing breaking up part 2 what to do with your digital baggage

Breaking Up is Hard Part 2: moving to a new agency

what to do with your digital baggage. You’re moving on to a new agency. The breakup was professional and positive, but there’s still a lot of questions to answer. Where…

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Cross-Media Follow Up Campaign Lifts Enrollment

I have always been result-driven – as a former Director of Admissions, in the proprietary school sector, I had to be. I’m motivated by programs that can improve numbers and…