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Identifying Advertising Misrepresentation
On September 6, 2018, the Federal Trade Commission sent out a press release entitled “FTC Takes Action against the Operators of Copycat Military Websites.”. It summarizes an action the FTC took against…
Why is Your Mailbox Full of Marketing Messages?
Question: Why is Your Mailbox Full of Marketing Messages? If direct mail no longer works, why are businesses spending enormous amounts of money doing these mailings when they could send…
Now, About this Content Thing
There is a tremendous amount of conversation around audience targeting these days. And, it is justifiable. But, I have a question. Does it really matter if you get your message…