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Enrollment Nurturing: Comparing With Competition

How Your College Stacks Up: A Deep Dive into Enrollment Strategy 

AIM Case Study

Boosting Enrollment Rates by 22%: An AIM Case Study Success

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Aligning Sales and Marketing for a Seamless Customer Journey

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Top 3 Marketing Priorities – Secret Shopping

LeadSquared-MDT-Partnership

LeadSquared and MDT Marketing Partner Up

MDT episode 8 Thumbnail

Choosing the Right Marketing Channels Outside Google

MDT-Episode-7 Thumbnail

Digital Ad Accounts Being Held Hostage?

Dear-MDT-episode-4

Marketing Automation – Do You Need Texting Capabilities

Dear-MDT-Episode-3

How to Navigate Automated Text Message Regulations

Dear-MDT-Episode-1

Set It and Forget It Syndrome Remedy

Image of a man sitting down with his left hand holding on his left side forehead and holding his phone with his right hand on his right ear with a text over the image showing stop the constant back and forth: want you should know before the file goes to print. By MDT's production manager, Gregory Cramer

Avoid Printing Mishaps: A Designer’s Guide to Prepping Files for Print

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Featured Articles

  • How Higher Ed Marketers Can Adapt for FCC’s New TCPA Rules

    How Higher Ed Marketers Can Adapt for FCC’s New TCPA Rules

    Ever feel like just when you’ve got everything figured out, the rules change? Well, you’re not alone. And that’s why on May 16, 2024, Career Education Colleges & Universities (CECU) hosted a webinar titled “Update on FCC’s Rule to Close the Lead Generator ‘Loophole’”. The session featured industry experts Mitch Talenfeld, President and CEO of…

  • Strategic SEO: A Catalyst for Effective Awareness Nurturing

    Strategic SEO: A Catalyst for Effective Awareness Nurturing

    Being able to attract and engage prospective students is like navigating a complex maze of digital noise from TikTok to the latest update on “Swelce”. That’s why having a Strategic SEO marketing plan is crucial to amplifying an institution’s awareness nurturing efforts throughout the student journey. With the right keywords, not only is the institution…

  • Best One-to-One Video Solutions to Boost Student Engagement in 2024

    Best One-to-One Video Solutions to Boost Student Engagement in 2024

    Explore top one-to-one video solutions for 2024. Learn how diverse video messaging types can boost student engagement in higher education settings.

Effective Education Marketing - high school prospects

Effective Higher Education Marketing

– Tanya Burros Effective Higher Education Marketing: COVID and cancellations have changed many things lately, and the college shopping experience is no exception. Virtual visits are replacing traditional high school…

Image of a woman sitting with left hand on her cheek and looking at her phone on her right hand with a text over the image showing gen z meet them where they are By Jonathan Alexander

Gen Z – Meet Them Where They Are

Knowing your audience and where to connect with them is a cornerstone of good marketing. However, today’s ever-changing digital landscape can make that a challenge, especially when it comes to…

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FCC Amendments and For-Profit School Recruitment

Mitchell Roth, one of the industry’s leading experts in Communications law recently published an article articulating what schools need to know to stay compliant with these new regulations. His insight…