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Direct Mail’s Role in Modern Student Outreach
In an era where digital fatigue is real and impactful, direct mail has emerged as a crucial tool in student outreach. The 2022 State of Direct Mail Consumer Insights report…
How to Navigate Automated Text Message Regulations
Dear MDT: Will my text message marketing campaign land me in prison? Probably won’t end up in prison because of text messaging marketing, but I get why you’re asking. There’s no…
Mastering Statistical Significance: Automated Customer Journey Campaign
Dear MDT: I built a customer journey campaign. How the hell do I know if this thing is actually working? There’s really only one way you can say with any certainty…