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Rising Email Open Rates
Dear MDT: Our email open rates are way up, our click-through-rates are way down, but we haven’t changed anything. What gives? We have seen this too, and you may be surprised…
How To Choose The Best Marketing Automation For You?
Dear MDT: There are about a million and one different marketing automation platforms. How do I know which one to choose? If it feels like your options for marketing automation…
Marketing Automation – Do You Need Texting Capabilities
Dear MDT: Our marketing automation software can only deploy emails. Are text messages critical enough to consider switching to a different platform? If your automated customer journey campaigns are only leveraging…