Charter College boosted start rates by 92% with personalized videos.
Does a 92% increase in your start rate seem impossible? Surprisingly enough – and even to our seasoned team, it’s not impossible – as proven by the success Charter College saw in their recent test of MDT’s personalized video solution.
Let’s dive into a remarkable case study where traditional boundaries in student engagement were not just pushed, but completely redefined.
The Challenge: Elevating Student Engagement
For over two decades, Charter College has partnered with us to overcome various challenges. Their latest hurdle? Increasing engagement rates with prospective students. The solution was innovative yet simple: integrating ‘wow’ moments in their communication strategy.
Seeing is believing. Experience personalized video yourself today!
The Strategy: Personalization Meets Automation
How exactly did Charter College achieve this? By harnessing the power of MDT’s personalized video solution in tandem with their LeadSquared marketing automation software. This combo enabled sending custom video messages via email and text, offering a unique and personal touch to each prospective student.
The Impact: Tangible Results
The results were nothing short of astonishing. We’re talking about a 40.3% increase in inquiry-to-enrollment rates from paid lead sources, translating to more than ten additional students each month! Explore the details in our print-friendly case study here.
The Secret Ingredient: Personalization
Why was this approach so successful? It boils down to the power of personalization. Creating a genuine connection and making students feel seen and valued from their very first interaction makes a significant difference.
Experience the Transformation
Curious about revolutionizing your student journey? The future of student engagement is not just about technology; it’s about making it personal and transformative. Discover the impact of personalized video by visiting our MDT/LeadSquared partner landing page.
Have any questions or want to see this in action? Reach out to us! We’re here to guide you through every step of the journey. Schedule a meeting here .
Talk soon,
