student nurturing
Personalized Video: Charter College
Charter College, since its establishment in 1985, the college has expanded from its Anchorage, Alaska roots to 15 campuses, offering over 24 career-driven programs in healthcare, business, IT, and trades. The blended learning format seamlessly merges in-person and online classes, enabling students to balance studies with personal and professional lives.
Charter’s Challenge
Increasing prospective student contact rates and engagement with new inquiries.
Charter’s Opportunity
Incorporate a ‘wow’ moment (Personalized Video) into initial automated outreach that disrupts and engages new inquiries.
Key Campaign Successes:
10+
Additional Students
Per Month
40.3%
Inquiry-to-Start
Rate Boost
92%
Enrollment-to-Start
Rate Boost*
*on paid lead sources
Transform Your Student Communications
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The impact of the Personalized Video campaign was significant.
Over the initial 5 months from launch, the addition of personalized video yielded a 40.3% increase in inquiry-to-enrollment rates across paid lead sources. This performance data was generated from over 10,000 records.
“For 20 years, MDT Marketing has been more than a partner—they’ve been a cornerstone of our success. Our pivot to personalized videos has ignited an inspiring transformation in our student journey. The results speak volumes: impressive boosts in enrollment and start rates. It’s not just progress—it’s a remarkable leap that’s redefining our outreach and surpassing our expectations.”
Josh Swayne, President/CEO
Charter College
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