After a 2 year hiatus, I was back at LeadsCon 2019. It was a different landscape from when I was there last. The State of The Industry panel was from the insurance and home security industries’ perspective. Soon into the panel, for a second, I thought I had time-traveled back a few years. The conversation was about a want for improving transparency, collaboration, reporting and the general understanding between lead buyers and sellers. The maturity of EDU in the lead generation space became clearer as the panel continued.
If I was on the panel, I’d have shared the below 5 concepts we developed in the EDU space:
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