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Names Matter: Colleges rebrand to get more students

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Mitch Talenfeld

Faced with declining enrollment, reduced public funding or both, some state colleges and universities are adding graduate programs and changing their names to attract more students and compete with private institutions.

It’s normal for colleges to rename themselves as they grow and change. But Thomas Harnisch, director of state relations and policy analysis for the American Association of State Colleges and Universities, is seeing more of it, as community colleges become state colleges and state colleges become universities based on what they now offer students.

Is this a sign of the college evolution process or just a tactic to get more students? Let us know!

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