Additional Students
Per 6 months
%
Inquiry-to-Start Rate Boost
Over the initial 6 months of campaign
The Client
Serving the Southeast, One Career Outcome at a Time
Southeastern College has built its reputation on delivering practical, career-ready education across healthcare, business, and professional programs throughout the southeastern United States. Their hybrid learning format is designed around the realities of working adults, enabling students to balance academic commitments with the demands of their professional and personal lives.
The next time you visit a healthcare center, a bank, or a school in the Southeast, there’s a real chance a Southeastern College graduate helped make it run smoothly.
The Challenge
Converting Interest Into Starts, Consistently, at Scale
Southeastern College was generating substantial inquiry volume. The challenge was converting that interest into student starts, the metric that matters most to enrollment leadership. The gap between inquiry and start is where enrollment revenue is won or lost.
Too many prospective students were engaged at inquiry but losing momentum before reaching the start line. Southeastern needed a strategy to close that gap consistently, across a large, geographically diverse prospect pool.
The Solution
Automated Nurturing with Personalized Video at the Core
EnrollBoost + Personalized Video, Partnership Since 2017
Building on years of enrollment strategy partnership, MDT deployed an enhanced EnrollBoost campaign for Southeastern College, with personalized video as the centerpiece of initial prospect engagement. Every prospective student receives a video customized to their name and program of interest, triggered automatically within minutes of their inquiry.
- Personalized Video : Name and program-specific, sent within minutes of inquiry via email and SMS
- EnrollBoost Automation : Always-on nurturing running alongside admissions, no manual intervention
- Email Sequences : Follow-up cadences timed to maximize receptiveness over 8 days
- SMS Outreach : Text delivery of personalized content for high open rates
The Results
100 Additional Students. 19.1% Rate Lift. 26,954 Records.
Over the initial six months of the campaign, Southeastern College added 100 additional students and saw a 19.1% increase in inquiry-to-start rate. That result was measured across 26,954 prospect records, a sample size that gives these numbers real statistical credibility.
- 19.1% : Inquiry-to-start rate increase, first 6 months of campaign
- 100 : Additional students per 6 months, measured across 26,954 records
Results at this sample size aren’t luck. They reflect a strategy that works consistently, across a large and varied prospect pool, which is exactly what a multi-campus institution needs to see before committing to a platform long-term.
Leadership
Julia Corona, Executive Director, Southeastern College
“Since partnering with MDT in 2017, we’ve experienced consistent evolution in our student engagement strategies. With the introduction of EnrollBoost and its Personalized Video feature, we witnessed a remarkable 19.1% surge in our inquiry-to-start rate. This isn’t just a win for the college, it’s a promise of enriched experiences for our prospective students and a supportive journey for those enrolled.”
100 more students per six months. That's what this looks like in practice.
Southeastern's results weren't a fluke, they were the outcome of a proven system applied consistently at scale. If you're looking to close the gap between inquiry and start, let's build a plan around your data.
Case Studies
