x+
Return on Investment
Across all inquiry sources
%+
Inquiry-to-Enrollment Rate Lift
Sustained across the student lifecycle
+
Additional Students Per Year
Trained for careers that wouldn't have happened otherwise
The Client
America's Largest Aviation Maintenance Training Network
Aviation Institute of Maintenance (AIM) is a 12-campus career college specializing in training students to become FAA-certified A&P mechanics, the professionals responsible for keeping commercial aircraft airworthy. AIM is the single largest source of aviation maintenance talent in the United States, responsible for training nearly 25% of America’s aviation maintenance workforce.
Their scale and mission mean enrollment performance isn’t just a business metric. Every additional student AIM trains is one more skilled technician contributing to national aviation safety.
The Challenge
Strong Inquiry Volume. An Untapped Conversion Opportunity.
AIM was generating significant prospective student interest across its campuses. The challenge wasn’t demand, it was conversion. Too many inquiries were going cold before admissions teams could meaningfully engage them, particularly in the critical hours immediately following first contact.
AIM needed a way to engage every new inquiry immediately and automatically, keeping prospective students warm, increasing admissions contact rates, and driving campus visit intent without adding manual workload to their enrollment teams.
The Solution
EnrollBoost: Five Channels. One Seamless Campaign.
MDT deployed EnrollBoost, its proprietary automated enrollment nurturing platform, to engage every new AIM inquiry the moment they entered the system. The campaign activates five channels simultaneously, running automatically alongside admissions without adding manual workload.
Two of those channels are what separate this campaign from anything a typical institution is running:
- Automation & Data Cleansing : MDT’s proprietary platform with real-time data validation, immediate, accurate outreach from the first inquiry.
- Email & MMS : Personalized digital outreach across two high-engagement channels, triggered within minutes
- Personalized Video : A unique video generated in seconds from the prospect’s own data, their name woven into the narrative, making every view feel like it was made for them alone
- Handwritten Cards : Automated direct mail pieces rendered in a handwritten script, the tactile surprise that cuts through digital noise and makes prospects feel individually seen
- Digital Retargeting : Keeps AIM visible across the web as prospects research their options, reinforcing the admissions message beyond the inbox
How Personalized Video Works
The moment a prospect submits their details, EnrollBoost pulls their data and generates a unique video in seconds, one that speaks their name, references their program of interest, and weaves both into the story. It arrives in their inbox feeling like someone made it just for them. Because the system did.
Why Handwritten Cards Work
In a world saturated with digital outreach, a physical piece of mail rendered in a genuine handwritten script creates a moment of pause. MDT's automation produces these at scale, every card personalized, none of them looking like it came from a machine. For prospective students weighing a significant life decision, that human touch matters.
The Results
A 10x Return, and Something More Than Numbers
EnrollBoost delivered over 10x ROI across all inquiry sources, significantly outperforming any alternative investment AIM could have made in their enrollment strategy. The 22%+ improvement in inquiry-to-enrollment rates translated directly into hundreds of additional students beginning aviation careers each year.
- 10x+ : ROI across all inquiry sources, outperforming every alternative investment
- 22%+ : Inquiry-to-enrollment rate increase, sustained, not a one-time result
The success led AIM to expand the program, commissioning additional campaign builds focused on optimising further milestones in the student lifecycle, from inquiry through enrollment and beyond.
Leadership
AIM Leadership, Aviation Institute of Maintenance
“We’ve been thrilled with the results of our strategy and investment into the EnrollBoost solution. Not only does it play a strong supportive role to our admissions teams, but it’s delivering over a 10x return on investment across all inquiry sources. It’s significantly outperforming any alternative investment that we could be making. Its success has made it a focus for continued investment, including campaign builds focused on optimizing other milestones in the student lifecycle. Outside of the impact to AIM, it means that every year hundreds of additional students will be trained for a high-demand, well-compensated career who would not have otherwise made that personal commitment. This directly addresses AIM’s goals and is a perfect example of what helps AIM maintain its position as the nation’s leading provider of aviation maintenance training.”
See what this could look like for your institution.
EnrollBoost is built for career colleges that want to stop leaving enrollments on the table. If AIM's results resonate, let's talk about what's possible for your programs.
Case Studies
