MDT Insights

We publish articles and series that provide practical insight into enrollment marketing, CRM diagnostics, AI, Answer Engine Optimization, and the forces reshaping career education. These insights are informed by years of hard-earned experience supporting schools, students, and enrollment teams.

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Thirty Years in Business (Series)

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MDT Insights (Articles)

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Innovation & Solutions

Impact

What We Learned After 30 Years (And Why It Matters)

This series captures defining moments, lessons, and patterns that shaped MDT Marketing, from
early mistakes to industry leadership and AI-era responsibility.

Episode 1

Episode 1 — The Moment Everything Changed

Episode 2

Episode 2 — The First Time I Knew I’d Screwed Up

Episode 3

Episode 3 — It’s Never the What. It’s Always the Who.

Episode 4

Episode 4 — The $50,000 Lesson I’ll Never Forget

Episode 5

Episode 5 — The Call That Changed Everything

Episode 6

Episode 6 — Seeing What Others Missed

Episode 7

Episode 7 — When Cheap Leads Became a Business That Made Me Mad

Episode 8

Episode 8 — “You’re All a Bunch of Wh*res!”

Episode 9

Episode 9 — A Tribute to the Late, Great James Hutton, PhD

Episode 10

Episode 10 — My “Why”

Episode 11

Episode 11 — Lessons in Leadership

Episode 12

Episode 12 — The Quiet Heroes

Episode 14

Episode 14 — The Power of Vision, a Task Force, and Leaders Who Care

Episode 15

Final Episode — The Future Is Faster Than You Think

Purpose

MDT Insights

MDT Insights features standalone articles focused on enrollment conversion, CRM performance, AI-era marketing, and strategic leadership.

Future

Innovation & Solutions

MDT builds and deploys practical solutions that modernize communications and improve lead-to-start conversion.

Explore Innovation & Solutions

Contact

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