Our Story

For over 30 years, MDT Marketing has worked with career schools. We help them grow and operate in a highly regulated, competitive education market.

Overview

Who We Are

Our professionals are dedicated to a sector worth fighting for: career education. 
We bring disciplined execution to marketing, enrollment strategy, regulatory compliance, and student communications for institutions operating under high scrutiny and high expectations.

Goal

Our Mission

At MDT, we design enrollment marketing and technology systems that expand student populations while creating significant, lasting impact.

Purpose

Why MDT Is Different

  • We fix the work behind the marketing, not just the campaigns
  • We align marketing, enrollment operations, and data governance
  • We diagnose before prescribing
  • We design systems that evolve with regulation, technology, and student behavior
  • We deliver measurable improvements in lead-to-start outcomes
Team

Meet the Team

MDT is a team of strategists, analysts, technologists, and enrollment optimization professionals. Below are key leaders and managers who support our clients every day.

Mitch Talenfeld, CEO

Mitch Talenfeld

CEO

Mitch Talenfeld

CEO

Founder and sector leader focused on ethical growth, enrollment outcomes, and responsible AI adoption.

Ted Greeley, VP Agency Services

Ted Greeley

VP Agency Services

Ted Greeley

VP Agency Services

Leads integrated marketing and enrollment execution with accountability and clarity.

Alex Guerino, Vice President Marketing Strategies

Alex Guerino

Vice President Marketing Strategies

Alex Guerino

Vice President Marketing Strategies

Connects enrollment strategy, campaign execution, and conversion outcomes.

Patricia Bohorquez, Project Manager

Patricia Bohorquez

Project Manager

Patricia Bohorquez

Project Manager

Supports marketing tech and delivers landing page solutions.

Tanya Burros, VP Marketing Technology

Tanya Burros

VP Marketing Technology

Tanya Burros

VP Marketing Technology

Oversees all marketing technology, workflows, and systems integrity.

Samuel Nichols, Senior Digital Marketing Manager

Samuel Nichols

Senior Digital Marketing Manager

Samuel Nichols

Senior Digital Marketing Manager

Supports performance marketing execution with a focus on efficiency and outcomes.

Bryan Kofsky, Head of SEO Division

Bryan Kofsky

Head of SEO Division

Bryan Kofsky

Head of SEO Division

Drives performance optimization and reporting discipline.

Evan Goodwin, Multimedia Designer

Evan Goodwin

Multimedia Designer

Evan Goodwin

Multimedia Designer

Nataly Rairan, Technology Systems Coordinator

Nataly Rairan

Technology Systems Coordinator

Nataly Rairan

Technology Systems Coordinator

Marketing tech, operations, platform management and client support.

Angela Poia, Senior Account Manager

Angela Poia

Senior Account Manager

Angela Poia

Senior Account Manager

Leads client relationships, drives strategic marketing initiatives, and ensures measurable performance to support growth.

Purpose

Our Core Values

Client Advocacy

We prioritize long-term trust and results over transactions, focusing on creating deeply satisfied, loyal partners rather than short-term wins.

Team-Centered Culture

Our professionals believe strong teams drive strong outcomes. That’s why we consistently put people first to sustain performance and integrity.

Data-Driven Innovation

We embrace innovation, iteration, and measurable proof, using data to validate strategy rather than relying on trends or assumptions.

Ethics & Integrity

Our team operates with unwavering ethical standards, emphasizing fairness, responsibility, and principled decision-making.

Team

Leadership & Sector Involvement

For decades, MDT leadership has played an active role in career education. Our work alongside institutions and associations has focused on advancing ethical marketing, improving enrollment outcomes, and supporting responsible innovation.
What Our Partners Say

See What Others Are Saying

View real results from institutions that trusted us to deliver measurable enrollment growth.

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“For 20 years, MDT Marketing has been more than a partner — they’ve been a cornerstone of our success... The results speak volumes: impressive boosts in enrollment and start rates.”

Josh Swayne

Josh Swayne

President & CEO, Charter College

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“With over five years of experience, partnering with MDT Marketing, I leveraged their expertise across two leadership roles: first as Chief Branding and Enrollment Officer at Cotulla Education, and currently at Keiser University. They brought structure, clarity, and discipline to our enrollment marketing efforts. Their ability to connect strategy, execution, and data gave our teams confidence in the decisions we were making and helped us drive measurable improvements across the enrollment funnel.”

Charlie Parker

Charlie Parker

Vice Chancellor of Enrollment Management / Chief Marketing Officer
Keiser University

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“Since partnering with MDT in 2017, we’ve experienced consistent evolution in our student engagement strategies. I believe in the profound impact of genuine connection, and MDT has been pivotal in making that belief a reality.”

Julia Corona

Julia Corona

Executive Director, Southeastern College

Contact

Work With a Partner Who Understands Career Education

Turn Enrollment Goals into Measurable Growth

MDT helps career education institutions improve performance with accountability and proven systems.

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