+
Additional Students Per Month
Net new enrollments driven by the campaign
%
Inquiry-to-Start Rate Boost
Over the initial 5-month launch window
%
Enrollment-to-Start Rate Boost*
*On paid lead sources
The Client
A Nationally Recognized Career College, Built for Real Life
Charter College has been preparing students for career-ready roles since 1985. From its roots in Anchorage, Alaska, Charter has grown to 15 campuses delivering over 24 career-driven programs across healthcare, business, IT, and the trades. Their blended learning format is designed for students who can’t put their lives on hold, enabling them to balance coursework with jobs, families, and everything in between.
MDT has been Charter’s enrollment marketing partner for over two decades, a relationship built on measurable outcomes, not surface-level metrics.
The Challenge
New Inquiries Were Engaging, Just Not Enough of Them
Charter College was capturing strong interest across paid lead sources. The problem wasn’t the volume of inquiries, it was what happened in the critical window after a prospective student submitted their details.
Standard automated outreach was table stakes. Charter needed something that would stop a prospective student mid-scroll, a ‘wow moment’ in that initial communication that felt genuinely personal, not like another generic email campaign.
The Solution
Personalized Video: The 'Wow Moment' That Changed the Metric
EnrollBoost + Personalized Video Integration
MDT integrated personalized video into Charter’s EnrollBoost automated nurturing campaign, making it the centerpiece of the very first outreach a prospective student receives, triggered within minutes of their inquiry.
Each video is generated dynamically using the prospect’s name and program of interest, delivering a communication that feels individually crafted, because it is. Sent via email and SMS through Charter’s existing LeadSquared infrastructure, the sequence unfolds automatically across the first eight days of engagement.
- Within minutes of inquiry : Personalized video sent via email and SMS, customized to name and program of interest
- Days 1–3 : Follow-up emails reinforce the personalized message and support admissions outreach
- Days 3–8 : Re-engagement sequences activate for prospects who haven’t yet responded
- Ongoing : Admissions receives warm, pre-engaged leads, ready for meaningful conversation
The Results
40.3% More Enrollments, Measured Across 10,000+ Records
Over the initial five months from launch, Charter College saw a 40.3% increase in inquiry-to-enrollment rates across paid lead sources. Measured across more than 10,000 prospect records, these results are statistically robust, not an anomaly.
- 40.3% : Inquiry-to-enrollment rate lift, paid lead sources, first 5 months
- 10,000+ : Records analyzed, a robust, defensible dataset
Charter has continued investing in and expanding the personalized video component as a core element of their enrollment strategy, a clear signal that the results have proven durable beyond the initial launch window.
Leadership
Josh Swayne, President & CEO, Charter College
“For 20 years, MDT Marketing has been more than a partner, they’ve been a cornerstone of our success. Our pivot to personalized videos has ignited an inspiring transformation in our student journey. The results speak volumes: impressive boosts in enrollment and start rates.”
Ready to create your own 'wow moment'?
Personalized video is one of the most powerful tools in the EnrollBoost platform, and Charter's results are proof. If your inquiry-to-enrollment rate has room to move, let's talk about what's possible.
Case Studies
