Category: Innovation

Names Matter: Colleges rebrand to get more students
Names Matter: Colleges rebrand to get more students

Faced with declining enrollment, reduced public funding or both, some state colleges and universities are adding graduate programs and changing their names to attract

You May Be Speaking With A Robot. Should You Know?
You May Be Speaking With A Robot. Should You Know?

Our users’ well-being always comes first. This was my first thought when reading about Google Duplex. For those who haven’t seen the demo, Google

Hey Google, how do I reach my target audience?
Hey Google, how do I reach my target audience?

You see them everywhere, teens and young adults with a smart device in their hand. The current population of 17-24-year-olds are wired; they don’t

Gen Z – Meet Them Where They Are
Gen Z – Meet Them Where They Are

Knowing your audience and where to connect with them is a cornerstone of good marketing. However, today’s ever-changing digital landscape can make that a

Add Augmented Reality to Your Marketing Strategy
Add Augmented Reality to Your Marketing Strategy

Add Augmented Reality to Your Marketing Strategy – Jonathan Alexander Augmented Reality isn’t Just for the Movies The term Augmented Reality or AR, first

5 marketing mistakes you may be making
5 marketing mistakes you may be making

5 marketing mistakes you may be making – Ted Greeley It may seem that riding this current pandemic rollercoaster demands a drastic adjustment in

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