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Landing Page
Development

conversion optimization for
Institutions of Higher Education

Are your landing pages optimized for conversion? When was the last time you tested new copy? Start converting your clicks to inquiries with conversion optimized landing pages.

Smiling business man browsing a website in a meeting.

Landing Page Development

conversion optimization for Institutions of Higher Education.

Are your landing pages optimized for conversion? When was the last time you tested new copy? Start converting your clicks to inquiries with conversion optimized landing pages.

Young man sitting at a laptop
your landing pages must do two things:

generate conversions

track those conversions

Start by giving your potential students exactly what they are looking for and start seeing your CPL decrease. Want to know where to start? Start here with a free digital audit.

which landing page performed better?

click on the images below to find out.

This landing page test matched the two variants against each other in a 50/50 split through 60,000 unique visits.

why Landing Page Development?

conversion optimization

Single-focus messaging and optimized form fields are applied to engage prospective students.

data & insights

Integrated with your CRM system and offering trackable user behavior, the data produces valuable insights and helps build a complete picture of your audience.

improved PPC

Click-through rates (CTR) are influenced by the convertability of your landing page; driving high intent inquiries to a highly-targeted page increases engagement and decreases the CPL.

convert clicks to inquiries.

Experience the difference of a conversion optimized landing page.

you have to stand out

LP 2 generated 26% more conversions during the test, making it the better page at a 98.5% confidence level. Considering this institution’s enrollment rate, the winning page will help hundreds of additional students make the commitment to higher education every year.

Why did LP 2 outperform? In this case, the addition of the downloadable guide helped nudge additional interest in completing the form. There is also stronger contrast in colors that better focus the user on the actions we’re looking for them to take.

Landing Page Option 2: Yep, good job!

you have to stand out

LP 2 generated 26% more conversions during the test, making it the better page at a 98.5% confidence level. Considering this institution’s enrollment rate, the winning page will help hundreds of additional students make the commitment to higher education every year.

Why did LP 2 outperform? In this case, the addition of the downloadable guide helped nudge additional interest in completing the form. There is also stronger contrast in colors that better focus the user on the actions we’re looking for them to take.

Landing Page Option 1: Nope, try again.

you have to stand out

LP 2 generated 26% more conversions during the test, making it the better page at a 98.5% confidence level. Considering this institution’s enrollment rate, the winning page will help hundreds of additional students make the commitment to higher education every year.

Why did LP 2 outperform? In this case, the addition of the downloadable guide helped nudge additional interest in completing the form. There is also stronger contrast in colors that better focus the user on the actions we’re looking for them to take.