This Sunday night, there will be 2 Super Bowls playing out at the same time. One between the top 2 football teams in the NFL.
The other… a battle for advertising supremacy on your TV.
Few yearly events create as much buzz at the beginning of the year as the Super Bowl. It’s a big time of the year not only for sports fans, but for marketers as well. Watching Super Bowl ads has become almost an American tradition. So much so, the Super Bowl has now launched its newest app aimed at people in the stadium to be able to watch these commercials as well. Reaching 111.5 million viewers in 2014 and becoming the most watched television program of all time, the Super Bowl’s extravagant and unique ads are here to stay.
This year, companies have to spend no less than $4.5 million for a 30-second spot and create a commercial that will appeal to the masses, create great social media buzz and become viral. Last year’s Budweiser commercial was Facebook’s most shared ad of all time. With statistics like that, it might be worth going all out for those 30 seconds of air time.
This year promises to deliver another string of engaging commercials. But which will be the most successful, most talked about, and best executed? These are our early predictions for the Super Bowl XLIX:
Some brands that have been long participants in the Super Bowl return this year stronger than ever. Budweiser launches a commercial that brings back the previous years’ protagonists; Clydesdale the horse and a puppy. These #BestBuds will debut again adorably persuade people to choose Budweiser above any other beer.
For the ninth year straight, Dorito recruits the help of amateur video fanatics for its Super Bowl appearance. Two winners will be elected and win a prize of $1 Million, as well as their 30-seconds of fame with their video being shown to over a hundred million viewers. These ads are known for being witty and smart, and the help of this outside talent helps in their purpose to always keep them fresh.
Snickers continue their “You’re not you when you’re hungry” campaign, this time featuring Danny Trejo as Marcia Brady from the Brady Bunch. Snickers is usually on-point with its message, knowing when we’re hungry, we might get the attitude of a mustache-wearing man you definitely wouldn’t want to get in a fight with. Snickers is usually successful in their strategies to make commercials funny and relatable, as they did once again in this 70’s inspired commercial.
Car commercials are usually present at the Super Bowl and this won’t be the exemption. Nissan, Toyota, Mercedes Benz among others will be participating. However, BMW and their i3 commercial take the prize as most original idea in its category. Displaying a video of hosts in the 90’s discussing what the Internet is and how it works, millennials might find this amusing, but they then show the present, where Katie Couric wonders what the i3 electric car is and how it works. Plain genius. The tagline for the campaign is “Big ideas take a little getting used to”. We see what you did there, BMW.
Nissan’s got our vote for top spot this Sunday. The company had been AWOL from the Super Bowl for 18 years, but this year it recruited the help of famous YouTube users to create an ad to celebrate dads. This campaign perfectly reflects the feeling of why dads are totally awesome.
What do you think? Check out the ad previews and let us know!
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