Mitchell Roth, one of the industry’s leading experts in Communications law recently published an article articulating what schools need to know to stay compliant with these new regulations. His insight provides critical knowledge schools and agencies must understand in order to continue with recruitment advertising and calling.
Earlier this year, the Federal Communications Commission finalized amendments to its regulations implementing the Telephone Consumer Protection Act. Once fully effective, these amendments will further restrict the manner in which for-profit schools can initiate recruitment calls to the cell phones of past, current, and prospective students using both live operators and prerecorded messages, transmitting prerecorded recruitment messages to landlines, and provide further limitations on the practice of abandoning outbound calls. For-profit schools and marketing partners that do not implement new internal practices to ensure compliance with these amended regulations could be exposed to governmental fines and class action lawsuits.