Category: Breakdown

Inquiry Management Challenges of Higher Education
Inquiry Management Challenges of Higher Education

How many inquiries did we get last week? Though the year of 2020 has brought many challenges to higher education, inquiry management challenges still Read More »

3 Pillars of a Successful SEM Campaign
3 Pillars of a Successful SEM Campaign

Many organizations embark on a marketing campaign thinking the goal is to appear first in an online search. While visibility during a search is Read More »

Why is Your Mailbox Full of Marketing Messages?
Why is Your Mailbox Full of Marketing Messages?

Question: Why is Your Mailbox Full of Marketing Messages? If direct mail no longer works, why are businesses spending enormous amounts of money doing Read More »

Now, About this Content Thing
Now, About this Content Thing

There is a tremendous amount of conversation around audience targeting these days. And, it is justifiable. But, I have a question. Does it really Read More »

Cross-Media Follow Up Campaign Lifts Enrollment
Cross-Media Follow Up Campaign Lifts Enrollment

I have always been result-driven – as a former Director of Admissions, in the proprietary school sector, I had to be. I’m motivated by Read More »

5 Marketing Rules To Remember
5 Marketing Rules To Remember

Here are five marketing rules to remember for a stronger and more reliable message reach. 1. Less is More: Simplify! When communicating with others, don’t Read More »

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