Category: Breakdown

Aligning Sales and Marketing Teams for a Seamless Customer Journey
Aligning Sales and Marketing Teams for a Seamless Customer Journey

Samantha Cornmesser | April 11, 2023 Dear MDT: Our marketing and sales teams’ miscommunication is disrupting our customer’s journey through the funnel. How do

Top 3 Marketing Priorities Considering Dept of Ed’s ‘Secret Shopping’
Top 3 Marketing Priorities Considering Dept of Ed’s ‘Secret Shopping’

Gary Thorup | March 17, 2023 MDT mystery shops colleges on a regular basis. Just today we received an email from a college saying,

Revamp Your Marketing Emails: Boost Engagement and Conversion Rates with Compelling Content
Revamp Your Marketing Emails: Boost Engagement and Conversion Rates with Compelling Content

Samantha Cornmesser | February 2, 2023 Dear MDT: My marketing emails suck. What do I do? Well…first step is acknowledging. Hi, I’m Samantha with MDT

Choosing the Right Marketing Channels Outside Google
Choosing the Right Marketing Channels Outside Google

Sam Nichols | December 22, 2022 Dear MDT: I’ve maxed out my spend on Google Search ads. What is the next play to maximize

Digital Ad Accounts Being Held Hostage?
Digital Ad Accounts Being Held Hostage?

Dear MDT: My advertising agency is holding my Google Ads account hostage.  Am I about to lose everything I’ve invested into it? Account ownership

Rising Email Open Rates
Rising Email Open Rates

Dear MDT: Our email open rates are way up, our click-through-rates are way down, but we haven’t changed anything.  What gives? We have seen

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