Category: Breakdown

Choosing the Right Marketing Channels Outside Google
Choosing the Right Marketing Channels Outside Google

Dear MDT: I’ve maxed out my spend on Google Search ads. What is the next play to maximize lead generation? No question, Google Search Read More »

Rising Email Open Rates
Rising Email Open Rates

Dear MDT: Our email open rates are way up, our click-through-rates are way down, but we haven’t changed anything.  What gives? We have seen Read More »

Digital ad Accounts Being Held Hostage?
Digital ad Accounts Being Held Hostage?

Dear MDT: My advertising agency is holding my Google Ads account hostage.  Am I about to lose everything I’ve invested into it? Account ownership Read More »

How To Choose The Best Marketing Automation For You?
How To Choose The Best Marketing Automation For You?

Dear MDT: There are about a million and one different marketing automation platforms. How do I know which one to choose? If it feels Read More »

Marketing Automation – Do You Need Texting Capabilities
Marketing Automation – Do You Need Texting Capabilities

Dear MDT: Our marketing automation software can only deploy emails. Are text messages critical enough to consider switching to a different platform? If your Read More »

How to Navigate Automated Text Message Regulations
How to Navigate Automated Text Message Regulations

Dear MDT: Will my text message marketing campaign land me in prison?  Probably won’t end up in prison because of text messaging marketing, but Read More »

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